Employee engagement is much more than a simple buzz phrase or management fad – most would now readily accept that it’s a fundamental requirement for high performance. Yet, despite its critical importance, Gallup and others continue to report abysmal levels of positive engagement among employees (typically only 15-20%), and the UK is one of the poorest performers. Worse, these stats aren’t improving, even as awareness of the importance of this subject grows.
Why is this, and what can be done to improve matters?
A great starting point for building engagement is to ensure that your team feels valued and valuable. To this end, perhaps surprisingly, high-profile, public appearances in the work environment don’t help much. This goal is much better achieved through daily interactions, by taking opportunities to build trust and to affirm people in the small moments of their everyday lives. The more personal the connection, the more strongly it will convey that you care, and the deeper its impact will be.
I know of no role model whose example better conveys the transformative power of this approach than General Earl Hailston, the commander of Marine Forces Central Command during the second Gulf War. On 5th March 2003, less than 2 weeks before the invasion began, he and his troops were fully prepared for battle. That day, during an interview with Good Morning America, he was asked about his love of photography. He recounted that, as he travelled around, he would take photos of his men, then at night he’d email the photos with a brief note to their parents back in the USA. When asked if he had a sample of one of his letters, he turned on his computer and read the last letter he had sent. It said:
Dear Mrs. Johnson,
I thought you might enjoy seeing this picture of your son. He is doing great. I also wanted you to know that you did a wonderful job raising him.
You must be very proud. I can certainly tell you that I’m honored to serve with him in the U.S. Marines.
General Earl Hailston
Saddled with such enormous responsibility, many a leader becomes lost in the challenges of the task. General Hailston’s behaviour highlights something that all great leaders know: under the most pressured of circumstances, it is more important, not less, to remember the people. I doubt you’ll be surprised to learn that every one of General Hailston’s men was committed to the cause in a way that money could never have achieved. That level of respect and caring gets noticed, and it wins hearts.
The personal, human touch makes all the difference…
This article demonstrates that this type of approach is equally valuable in business. Doug Conant was already among the food manufacturing industry elite before he became the CEO at Campbell Soup Company, having held senior executive positions at General Mills and Kraft, and been President of Nabisco Foods. When he took the reins at Campbell, the company was at rock bottom in terms of both market results and employee engagement. I love the story of how, armed with a pen, paper, walking shoes and a pedometer, he was able to change the former by working on the latter. Who said effective leadership needs to be complicated?
Read the Article: How Campbell’s Soup’s Former CEO Turned the Company Around
To gain the discretionary effort of your team, a simple method is to seek to demonstrate that you are personally committed to making their lives better. This occurs in the moment to moment interactions you have with them, which build trust and engagement over time. In other words, the action is in the interaction.
I recommend that you try to see every interaction, including interruptions, as a golden opportunity to build human connections with others. Also, seek to recognise contributions on a regular basis, which adds to employees’ sense that they are valued. It is the stacking and layering of these small moments that strengthens communication, enhances collaboration, and cements commitment.